The Enjoy group has shared more detail on Enjoy Coffee, the fifth brand in the family and the first to give the group a physical home that anyone can walk into. It is designed as a specialty coffee shop and a live-content venue, with a broadcast corner at its centre from which Enjoy Radio will go out live.

The idea grew from the way the group's audience already behaves. Listeners, ticket buyers and fans of the artists on tour are a community, but until now they have had few places to meet outside a show. Enjoy Coffee is intended to be one of them: familiar, welcoming and open to the neighbourhood. The design brief asks for a room that welcomes regulars as warmly as first-time visitors, and that sounds as good as it looks.

By day the space will be calm and bright, serving specialty coffee and pastries to people who want to work, meet a friend or simply stop for a while. The coffee will be taken as seriously as everything else the group does, and the room will be designed to be comfortable for long afternoons. Details such as lighting, seating and sound will be chosen with both halves of the day in mind.

In the evening the lights come down and the radio floor wakes up. Enjoy Radio will broadcast from the room, with DJ sets, artist interviews and filmed sessions in front of a small audience and many more listeners online. Artists in town for a show will be able to stop by for a conversation before they go on stage.

The broadcast corner is not a studio hidden behind glass at the back. It sits in the room, a few steps from the tables, so that the people drinking coffee are the first audience for everything that goes out on air. On set evenings the station's resident DJs will mix live from the decks, and the mix the room hears is the mix the listeners hear, at the same moment, on the web and in the Enjoy Radio app. Guest DJs, visiting selectors and the DJs who play the group's club nights will take over for their own shows, and some of those shows will be filmed, so a set played to forty people in the room reaches thousands afterwards.

Listeners who have only ever heard a voice will be able to walk in and see the show being made. Presenters will host their programmes from the floor on chosen days, read the messages that reach the studio from the tables as well as from phones across Europe, and the team is planning open-deck evenings, where DJs from the community can play a short set on air for the first time.

The station arrives with habits its listeners already know. Everything it does on air today will carry on from the coffee shop, with the difference that the audience can now see it happen.

The room is built to invite artists in. Performers touring with Enjoy Events will be asked to call in on the day of their show for a session: a conversation with a presenter, a few songs played close and quiet, recorded and filmed for the station's artist session series and kept online once the night is over. First-listen evenings will give an artist a room full of people for a new release, with the station carrying the premiere live. Where a session has seats to offer, they will go through Enjoy Tickets, and the group's members will hear first.

Sessions will not stop at the artists on tour. Singers, bands, comedians, producers and writers passing through the city will be welcome, as will the people behind the scenes who rarely get a microphone. The only rule is the one the station already follows: give people the time and the room to have a proper conversation.

Enjoy Coffee will also be available for launches, listening parties and community events, offering partners a venue, an audience and content from a single evening. The room is being designed so that filming and broadcasting fit naturally into the space, without interrupting the people sitting in it. A brand can host a night that is heard on the station, filmed for the group's channels and attended by the community, all from one room.

The location, opening date and first programme of sessions have not yet been confirmed. They will be announced in this newsroom and on Enjoy Radio as soon as they are ready. Partners, suppliers, DJs and artists interested in the space can register their interest through the partnerships page.